My tip for today is don;t wing it! Structure to you videos will help deliver clear and valuable content. In the video marketing world this structure is called a script or an outline. The good news is you can use our 3 part technique to create quick scripts or outlines for yourself.
The intro is where you are going to tell your audience who you are, and then briefly describe the content you plan to talk about in your video. It's like a newspaper headline or a teaser to a show. It's short and catches your ideal clients' attention.
The body is where you show your audience who knows best, which is YOU by the way! You are the expert, ninja, guru or whatever you want to call yourself. The secret here is to structure your body into sections. For us, we typically have 3 to 5 bullet points which we use as "talking points, much like you may use when giving a presentation to a live audience.
The Call to Action
The call to action is where you are telling your audience what to do after they are done watching your video. Really it's an opportunity to tell your audience how to keep following your brand.
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