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My tip for today is don;t wing it! Structure to you videos will help deliver clear and valuable content. In the video marketing world this structure is called a script or an outline. The good news is you can use our 3 part technique to create quick scripts or outlines for yourself.
The intro is where you are going to tell your audience who you are, and then briefly describe the content you plan to talk about in your video. It's like a newspaper headline or a teaser to a show. It's short and catches your ideal clients' attention.
The body is where you show your audience who knows best, which is YOU by the way! You are the expert, ninja, guru or whatever you want to call yourself. The secret here is to structure your body into sections. For us, we typically have 3 to 5 bullet points which we use as "talking points, much like you may use when giving a presentation to a live audience.
The Call to Action
The call to action is where you are telling your audience what to do after they are done watching your video. Really it's an opportunity to tell your audience how to keep following your brand.
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Let’s say you don’t want to afford professional video at this time and your inner Steven Spielberg is waiting to shine through. We’re cool with that and we want to help you make better video that delivers better content for your audience. So the very foundation to video is the equipment and we have that “must have” list for you.
1. iPhone or an iPad
You need a camera. Good chance you already own an iPhone and if you do not, get yourself an iPad. We like the website macofalltrades.com, which is a site you can buy refurbished mac products that work like new AND you save money.
Link to Purchase: http://www.macofalltrades.com/Default.asp
2. iOgrapher Rig (case)
You need something to hold your iPhone or your iPad and we recommend using an iOgrapher rig. We've used other holders and this one offers the most expansiveness for your do it yourself projects. The rig attaches to a tripod and has "hot shoe" mounts on the top of the case which you can attach lights and/or microphones to, which is a HUGE help.
Link to Purchase: http://www.iographer.com/collections/cases
You need something to hold your brand new iOgrpaher case. That something is a tripod. You can start out with a cheap one just to get by. Trust me it is going to make a difference in your production.
Link to Purchase: http://amzn.to/1XKrg0m
A great way to light yourself is not with your office desk lamp. Instead invest in a set of umbrella lights. No matter what your skin tone is, these lights will give you a nice even and soft light on you and/or your talent.
Link to Purchase: http://amzn.to/1Q36zhe
You need to be heard! We like to start you out with a rode shotgun mic. These mics pick up whatever is in front of them. They work very easily with iPhones and iPads, which is the reason we recommend them. We also like these mics because they allow you to use them for various types of do it yourself productions.
Link to Purchase: http://amzn.to/1OGyTCF
OTHER WAYS TO CONNECT WITH US